Parisa SIASI

Marketing

Parisa SIASI

Parisa SIASI

Marketing

I am a PhD student in Marketing at "the European Research Center in Financial Economics and Business Management (CEREFIGE)", University of Lorraine, France, under the supervision of Professor Jean-Luc

Core business

1
Skill development
Core business

Skill development

An aspect of your own experience that demonstrates this skill :
The ultimate objectives and goals of my thesis is to find the efficient method for increasing and accelerating customer engagement and activities in the social media
I believe I have reached the PHASE 1 of development of this skill.
View this phase detail
  • Sets his professional goals to be ambitious yet realistic.
  • Identifies and develops means to enhance his employability throughout his career; manages his professional development.
  • Broadens and upgrades his skillset, personal qualities and achievements.
  • Uses his networks to expand his scope of competence.
  • Knows how to transfer his expertise to other fields of activity.
  • Realizes the necessarily international dimension of his career path.
  • Accepts input from a mentor or coach to benefit his professional development.
2
Evaluation
Core business

Evaluation

An aspect of your own experience that demonstrates this skill :
Ability to determine the key performance criteria (KPI) for measuring the effectiveness and efficiency the executed social media marketing activities by consumers in the area of social media and defining the frequency for this measurement system.
I believe I have reached the PHASE 2 of development of this skill.
View this phase detail
  • Knows how to regularly evaluate the progress, impact and outcomes of his staff’s activities.

  • Takes part in evaluating both internal and external projects.

  • Is able to evaluate hypotheses and concepts lying beyond his field of expertise.

  • Encourages his staff to take ownership of the evaluation process.

2
Information management
Core business

Information management

An aspect of your own experience that demonstrates this skill :
Utilizing various type of software such as POWER BI and Date Warehouse and CUSTOMER Relation Management (CRM) for managing the data and transforming to the information in an efficient manner.
I believe I have reached the PHASE 2 of development of this skill.
View this phase detail
  • Conducts advanced searches using a range of software solutions, resources and techniques, recognizing the advantages and limitations of each.

  • Masters the creation, organization, validation, sharing, storing and archiving of information and/or raw data and addresses the associated risks.

  • Understands the legal, ethical and security requirements of information management.

  • Is familiar with the value of, and uses, metadata.

  • Advises and assists his staff using information-gathering and management methods, critiquing sources and evaluating information and data.

  • Makes his staff aware of information security and legal and ethical requirements.

2
Expertise and methods
Core business

Expertise and methods

An aspect of your own experience that demonstrates this skill :
Having the comprehensive and in depth knowledge related the recent changes and Up to date in the trends and utilization of social media as a marketing communication tools. Having access to the recent articles and journals for connaitre the challenges, the limites and the future research path in this area
I believe I have reached the PHASE 2 of development of this skill.
View this phase detail
  • Is familiar with recent progress in fields related to his own.

  • Is able to engage in dialogue and collaboration with experts in other disciplines or fields of activity.

  • Takes ownership of new research methods and techniques.

  • Is able to document and evaluate his activities using statistical methods where applicable.

  • Can formulate complex problems that correspond to new challenges.

  • Is able to develop arguments in support of new projects.

  • Knows how to adapt his arguments to his audience.

  • Advises and assists his staff in making appropriate use of investigative methods, improving their performance and enhancing their skills.

Personal and relational qualities

1
Communication
Personal and relational qualities

Communication

An aspect of your own experience that demonstrates this skill :
Qualified for communicating the result of the research and investigation with manager and directors the enterprises in the effective manner and be ready to give the recommendation to the départements of marketing for improving their efficiency in utilizing social media and online, digital marketing section.
I believe I have reached the PHASE 1 of development of this skill.
View this phase detail
  • Knows how to put together a persuasive presentation and communicate about his project or his activity.

  • Understands, interprets and communicates appropriately in a register suited to his aims and his audience.

  • Masters a range of communication tools.

  • Masters his online identity.

  • Contributes to the dissemination of knowledge within the company, and demonstrates effective teaching skills.

  • Is proficient in at least English and one other world language.

2
Collaboration
Personal and relational qualities

Collaboration

An aspect of your own experience that demonstrates this skill :
Effective collaboration and cooperation is one of the most critical and essential characteristic of mine as a member of marketing teams. Having the effective listening the others ideas and take them into consideration is essential for me to have a better result in innovative projects
I believe I have reached the PHASE 2 of development of this skill.
View this phase detail
  • Collaborates with people/teams who play a pivotal role on the global scale.

  • Leads networks and helps to institute dialogue between different entities.

  • Knows how to establish partnership relations with people working outside his field.

  • Has the ability to co-produce results and/or innovations.

2
Analysis, synthesis and critical thinking
Personal and relational qualities

Analysis, synthesis and critical thinking

An aspect of your own experience that demonstrates this skill :
Working in the RISK MANAGEMENT DEPARTMENT for years gave me the great opportunities to be able to have a critical thinking and analysis the data in the risky condition. this skills is critical for mitigating all determined or possible risks.
I believe I have reached the PHASE 2 of development of this skill.
View this phase detail
  • Knows how to apply his analyzing and synthesizing abilities to new fields.

  • Takes ownership of new analytical methods.

  • Has a novel and independent way of thinking and makes significant contributions.

  • Questions “business-as-usual” scenarios in his activity.

  • Advises his staff to help them develop their own capacities of analysis and synthesis.

  • Stimulates critical thinking among his peers and his staff.

2
Open-mindedness and creativity
Personal and relational qualities

Open-mindedness and creativity

An aspect of your own experience that demonstrates this skill :
Having the years in the area of marketing as an expert provides me the opportunity for developing the innovation and creativity for determining the products offers, promotions and all marketing and sales activities in social media or in the exhibitions
I believe I have reached the PHASE 2 of development of this skill.
View this phase detail
  • Explores related fields.

  • Conceives new projects to find answers to essential questions.

  • Encourages his staff to seek challenge, be curious and engage in scientific questioning.

  • Defines and carries out innovative interdisciplinary projects with the help of contributors from various backgrounds.

  • Serves as a vector of innovation, a realistic visionary, a constructive agitator.

  • Encourages creativity and innovation among his staff.

  • Has acquired professional experience abroad in a culture other than his own.

2
Commitment
Personal and relational qualities

Commitment

An aspect of your own experience that demonstrates this skill :
Experiences in the area of auditing which requires the high level of commitment to deliver the real and honest results as exactly as they were discovered. So, the commitment and having high motivations are the deniable characteristic of mine as a marketer
I believe I have reached the PHASE 2 of development of this skill.
View this phase detail
  • Can picture himself in other contexts; applies his commitment and motivation to other activities and fields of expertise.

  • Perseveres in his undertakings and projects; paves the way for other staff and supports them.

  • Inspires the enthusiasm and commitment of his staff.

1
Listening and empathy
Personal and relational qualities

Listening and empathy

An aspect of your own experience that demonstrates this skill :
active and effective listening is the essential skills for me to be able to discover the ideas and innovations and distinguish the customer needs and demands
I believe I have reached the PHASE 1 of development of this skill.
View this phase detail
  • Has the ability to listen in various situations.

  • Understands the needs and way of thinking of the people he deals with, including those with a different field of expertise, occupation and/or culture.

2
Negotiation
Personal and relational qualities

Negotiation

An aspect of your own experience that demonstrates this skill :
Negotiation with customer as a business partner or the individual client is one the most principale part of the customer relationship management which is my favorite skills;
I believe I have reached the PHASE 2 of development of this skill.
View this phase detail
  • Is familiar with negotiating techniques.

  • Knows how to come up with win-win solutions.

  • Is able to negotiate in order to obtain the resources needed for projects.

1
Communication
Personal and relational qualities

Communication

An aspect of your own experience that demonstrates this skill :
Qualified for communicating the result of the research and investigation with manager and directors the enterprises in the effective manner and be ready to give the recommendation to the départements of marketing for improving their efficiency in utilizing social media and online, digital marketing section.
I believe I have reached the PHASE 1 of development of this skill.
View this phase detail
  • Knows how to put together a persuasive presentation and communicate about his project or his activity.

  • Understands, interprets and communicates appropriately in a register suited to his aims and his audience.

  • Masters a range of communication tools.

  • Masters his online identity.

  • Contributes to the dissemination of knowledge within the company, and demonstrates effective teaching skills.

  • Is proficient in at least English and one other world language.

2
Collaboration
Personal and relational qualities

Collaboration

An aspect of your own experience that demonstrates this skill :
Effective collaboration and cooperation is one of the most critical and essential characteristic of mine as a member of marketing teams. Having the effective listening the others ideas and take them into consideration is essential for me to have a better result in innovative projects
I believe I have reached the PHASE 2 of development of this skill.
View this phase detail
  • Collaborates with people/teams who play a pivotal role on the global scale.

  • Leads networks and helps to institute dialogue between different entities.

  • Knows how to establish partnership relations with people working outside his field.

  • Has the ability to co-produce results and/or innovations.

2
Analysis, synthesis and critical thinking
Personal and relational qualities

Analysis, synthesis and critical thinking

An aspect of your own experience that demonstrates this skill :
Working in the RISK MANAGEMENT DEPARTMENT for years gave me the great opportunities to be able to have a critical thinking and analysis the data in the risky condition. this skills is critical for mitigating all determined or possible risks.
I believe I have reached the PHASE 2 of development of this skill.
View this phase detail
  • Knows how to apply his analyzing and synthesizing abilities to new fields.

  • Takes ownership of new analytical methods.

  • Has a novel and independent way of thinking and makes significant contributions.

  • Questions “business-as-usual” scenarios in his activity.

  • Advises his staff to help them develop their own capacities of analysis and synthesis.

  • Stimulates critical thinking among his peers and his staff.

2
Open-mindedness and creativity
Personal and relational qualities

Open-mindedness and creativity

An aspect of your own experience that demonstrates this skill :
Having the years in the area of marketing as an expert provides me the opportunity for developing the innovation and creativity for determining the products offers, promotions and all marketing and sales activities in social media or in the exhibitions
I believe I have reached the PHASE 2 of development of this skill.
View this phase detail
  • Explores related fields.

  • Conceives new projects to find answers to essential questions.

  • Encourages his staff to seek challenge, be curious and engage in scientific questioning.

  • Defines and carries out innovative interdisciplinary projects with the help of contributors from various backgrounds.

  • Serves as a vector of innovation, a realistic visionary, a constructive agitator.

  • Encourages creativity and innovation among his staff.

  • Has acquired professional experience abroad in a culture other than his own.

2
Commitment
Personal and relational qualities

Commitment

An aspect of your own experience that demonstrates this skill :
Experiences in the area of auditing which requires the high level of commitment to deliver the real and honest results as exactly as they were discovered. So, the commitment and having high motivations are the deniable characteristic of mine as a marketer
I believe I have reached the PHASE 2 of development of this skill.
View this phase detail
  • Can picture himself in other contexts; applies his commitment and motivation to other activities and fields of expertise.

  • Perseveres in his undertakings and projects; paves the way for other staff and supports them.

  • Inspires the enthusiasm and commitment of his staff.

1
Listening and empathy
Personal and relational qualities

Listening and empathy

An aspect of your own experience that demonstrates this skill :
active and effective listening is the essential skills for me to be able to discover the ideas and innovations and distinguish the customer needs and demands
I believe I have reached the PHASE 1 of development of this skill.
View this phase detail
  • Has the ability to listen in various situations.

  • Understands the needs and way of thinking of the people he deals with, including those with a different field of expertise, occupation and/or culture.

2
Negotiation
Personal and relational qualities

Negotiation

An aspect of your own experience that demonstrates this skill :
Negotiation with customer as a business partner or the individual client is one the most principale part of the customer relationship management which is my favorite skills;
I believe I have reached the PHASE 2 of development of this skill.
View this phase detail
  • Is familiar with negotiating techniques.

  • Knows how to come up with win-win solutions.

  • Is able to negotiate in order to obtain the resources needed for projects.

Parisa SIASI

Parisa SIASI

Marketing

I am a PhD student in Marketing at "the European Research Center in Financial Economics and Business Management (CEREFIGE)", University of Lorraine, France, under the supervision of Professor Jean-Luc

Business management and value creation

Strategy and Leadership